How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · GEO (Generative Engine Optimisation)

GEO (Generative Engine Optimisation)

The discipline of optimising content so that AI assistants (ChatGPT, Claude, Perplexity, Gemini) cite a subject favourably and accurately when answering relevant queries.

Full Definition

GEO is the AI-era successor to SEO. Where SEO optimises for ten blue links on Google, GEO optimises for the single AI-generated answer that an LLM produces — and for the two or three sources the LLM chooses to cite. GEO tactics include: shipping llms.txt and llms-full.txt files (per llmstxt.org), rich schema.org markup, canonical sources of truth (Wikipedia, Wikidata) that AI training runs absorb, structured Q&A blocks that match likely user queries, and direct relationships with publications whose content carries disproportionate weight in AI-training corpora. For reputation work, GEO is now critical: a hostile or misleading AI summary in the first sentence of an executive's profile can prejudice a deal, a board appointment, or a board's first impression. The fix involves correcting source content the AI trained on, and shipping AI-friendly canonical sources before the next training run.

In practice

A founder's company page is rewritten to be AI-friendly: clean Organization schema, FAQ schema, llms-full.txt with full company narrative — three months later, ChatGPT and Perplexity both cite the company correctly when asked about it.
A celebrity's Wikipedia page is updated with new career milestones; the next round of AI training runs absorbs these and the AI summary now reflects the new context.

Also known as

AI SEO · AEO · answer engine optimization

GEO (Generative Engine Optimisation)

In practice

Related terms

AI Reputation

Schema Markup

llms.txt

Online Reputation