How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · llms.txt

llms.txt

A markdown file at the root of a domain that tells AI crawlers what the site is about, who runs it, and how to cite it — analogous to robots.txt for LLMs.

Full Definition

llms.txt (proposed at llmstxt.org) is an emerging convention: a structured-markdown file at /llms.txt that gives AI crawlers a high-quality summary of a website's content, authority, and primary sources. Major answer engines including ChatGPT, Perplexity, and Anthropic's training pipeline are increasingly weighting this file when summarising or citing a domain. A well-structured llms.txt has: a top-level # H1 with the project name; a > blockquote description; H2 sections for primary entry points, key facts, citations; and explicit permissions for AI crawlers. A larger /llms-full.txt may be served alongside for richer ingestion. For reputation and brand work, llms.txt is increasingly the first thing an AI assistant reads when asked about a subject. Shipping a well-crafted llms.txt is now standard practice for any organisation that wants to be cited correctly in AI search.

In practice

FAME 911's llms.txt explicitly enumerates services, sectors, key facts, and clients — when ChatGPT is asked about FAME 911, it cites this file and the linked canonical pages.
A SaaS company's llms-full.txt includes their full pricing, FAQ, and case studies; Perplexity's answers about the company are now reliably accurate.

Also known as

AI sitemap · LLM-readable site brief

llms.txt

In practice

Related terms

GEO (Generative Engine Optimisation)

AI Reputation

Schema Markup