How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Playbook · 12 min read

The FAME 911 Crisis Playbook

What to do in the first 60 minutes, 24 hours, and 72 hours of a live reputational crisis.

The first 60 minutes

Activation begins the instant you realise a crisis is live. The first 60 minutes are the highest-leverage window of the entire engagement.

Designate one principal spokesperson. Freeze all external communication from team members, PR agency, and assistants. Assume every channel is monitored.

Contact legal counsel before any public statement. Decide in writing whether privilege is being invoked.

Map the crisis: source, actors, amplifiers, platforms, velocity. This determines whether you're facing a 24-hour story or a 6-month narrative.

The first 24 hours

Publisher outreach: identify every journalist on the story and contact them personally. Provide context, timeline, facts.

Social response: pre-draft holding statement only if legal-approved. Silence is often correct.

Search monitoring: watch Google autocomplete, AI-search answers, and People Also Ask boxes.

Internal alignment: brief board, key investors, family. A leak from inside during hour 18 is common.

Hours 24–72

Narrative pivot: move from defence to redirection. What is the real story? Position it.

Influencer and peer validation: activate credible voices to echo the corrected narrative.

Owned media: launch or update properties that rank for your name and the crisis terms.

Legal moves: DMCA, cease-and-desist, defamation filings where appropriate. Each move is also a press event.

When to escalate

If the story has >10M impressions in 6 hours: escalate to broadcast-level response.

If attribution points to coordinated actors: invoke digital forensics track in parallel.

If legal exposure is material: legal-aligned strategy is no longer optional.

If family members are being targeted: family-office protection protocols activate immediately.

Work this maps to

The FAME 911 Crisis Playbook

The first 60 minutes

The first 24 hours

Hours 24–72

When to escalate

Crisis Management

Narrative Control

Legal-Aligned Strategy