How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Field Notes · 7 min read

Seven Mistakes That Make a Crisis Worse

The most common avoidable mistakes we see when we're brought in too late.

Mistake 1: Statement too fast

Rushing a statement in hour 1 without legal review. Every word becomes a quote used against you for 6 months.

Mistake 2: Silence too long

Going dark past hour 48 when the story has momentum. Silence reads as guilt after the 2-day mark.

Mistake 3: Too many spokespeople

Different voices — legal, PR, assistant, principal — create conflicting quotes. Consolidate to one.

Mistake 4: Fighting with the journalist

Public combat with reporters extends the story. Handle disputes privately and in writing.

Mistake 5: Ignoring platform policies

Platform TOS can remove defamatory content faster than any lawsuit. Most principals never ask.

Mistake 6: Over-relying on lawsuits

Filing suit is a press event. Plan the media strategy of the filing before the filing itself.

Mistake 7: Forgetting search

Press coverage fades in 72 hours. Google results last years. Search suppression must begin in parallel.

Work this maps to