How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Positioning · 8 min read

PR Is Not Crisis Management

Why a traditional PR agency is the wrong choice in a live crisis.

PR sells. Crisis management protects.

PR agencies optimise for outbound stories, announcements, and brand-building. Their best work is proactive, patient, long-cycle.

Crisis management is the opposite. It is reactive, impatient, short-cycle. It protects rather than promotes. The skill-sets, relationships, and rhythm are different.

Why traditional PR fails in a crisis

The agency account lead escalates to a partner — who escalates to legal — who schedules a meeting. By the time a statement goes out, the story is on its third news cycle.

Traditional PR teams don't have direct relationships with TMZ editors, platform trust-and-safety contacts, or the digital forensics vendors needed to move in hours.

What crisis management requires

Principal-level availability (not junior accounts). Speed (hours, not days). Direct relationships across press, platforms, and legal. Comfort operating under privilege. Willingness to say 'stay silent' when that's the right call.

Work this maps to

Crisis Management

Rapid-response crisis containment, narrative control, and stabilisation

Media Strategy

Strategic press placement and journalist relationships built over 25 years