How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Framework · 11 min read

The Seven Types of Reputational Crisis

How we classify crises — and why classification determines response.

Why classification matters

Not every crisis is the same. A scandal needs a different response from an operational failure. Misclassifying costs time — and time is the only finite resource in live crisis response.

The seven types

1. Scandal (personal conduct, leaked content, relationships)

2. Operational (product failure, outage, safety incident)

3. Legal (lawsuit, indictment, regulatory action)

4. Financial (earnings miss, fraud allegation, short report)

5. Social-cultural (ideological backlash, community opposition)

6. Internal (whistleblower, leaked internal comms, HR)

7. Coordinated attack (competitor, state-actor, organised smear)

Response by type

Scandal: speed + legal privilege + amplifier neutralisation.

Operational: transparency + corrective action + engineering narrative.

Legal: silent until cleared to speak; every word is evidence.

Financial: investor comms first, press second; SEC Reg FD awareness.

Social-cultural: community engagement; press is downstream.

Internal: legal-first; press containment via NDAs where valid.

Coordinated: attribution work in parallel; legal + PR response.

Work this maps to

The Seven Types of Reputational Crisis

Why classification matters

The seven types

Response by type

Crisis Management

Digital Forensics

Legal-Aligned Strategy