How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Executive Guide · 14 min read

The CEO's Guide to Reputation

What every CEO should own about their personal and company reputation.

Your reputation is an asset class

Every investor who Googles you before an allocation is pricing your reputation. So is every journalist, every job candidate, every board prospect.

A $20k retainer to protect a personal brand tied to a $2B valuation is not expensive. Most CEOs don't do this math until it's too late.

Five questions every CEO should answer

1. What does page one of Google say when I search my name today?

2. Do I have a Wikipedia page — and is it accurate?

3. What do the AI search engines (ChatGPT, Perplexity, Gemini) say about me?

4. Who covers me — and do I know them personally?

5. What's the three-sentence story a journalist would tell about me?

What to build before you need it

Wikipedia + Knowledge Panel (entity-level control)

LinkedIn + Bloomberg profile + company About page (owned properties)

Consistent thought-leadership rhythm (defensible authority)

Journalist relationships in your sector (warm outreach beats cold)

A crisis playbook with named vendors + on-retainer counsel

Work this maps to

The CEO's Guide to Reputation

Your reputation is an asset class

Five questions every CEO should answer

What to build before you need it

Executive Reputation

Reputation Protection

Media Strategy