Competitor smears
Rival companies seed negative coverage to steal customers.
Founder-First
The reputation that raised the round can lose it.
We protect founders whose personal brand is tied to company value — from seed to exit.
Private Briefing CallThe patterns we see
Where reputations break in Entrepreneurs
Ex-cofounder disputes
Lawsuits and public airings of private disputes.
Product failure cycles
Outages, security breaches, or user-data incidents.
Investor pressure
Bridge rounds or board escalations leak to press.
How we support founders
Flexible retainers for pre-seed through pre-IPO. We move at startup speed and integrate with your investors, board, and legal counsel. First hour of engagement billed against future retainer.
Anonymised outcomes
Representative engagements
Scenario
Series C founder facing ex-cofounder lawsuit designed to leak during diligence.
Outcome
Legal-aligned narrative; round closed at target valuation.
Scenario
SaaS CEO facing security-incident coverage with regulatory risk.
Outcome
Coordinated legal + media response; regulatory inquiry closed without action.
Services most engaged
Recommended for Entrepreneurs
Crisis Management
Rapid-response crisis containment, narrative control, and stabilisation
Executive Reputation
Reputation architecture for C-suite, founders, and board members
Investor-Facing Risk
Protect the story investors hear — before, during, and after transactions
Digital Forensics
Trace sources, actors, and coordinated campaigns behind the attack