How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · AI Reputation

AI Reputation

The portion of a subject's online reputation that AI assistants (ChatGPT, Claude, Perplexity, Gemini, Copilot) generate when summarising the subject — driven by the training-data signals the AI was exposed to.

Full Definition

AI reputation is a new, fast-emerging category of reputation work. As AI search and AI chat assistants become primary information surfaces — already 18% of US adults use ChatGPT for queries Google used to handle — the AI's verdict on a subject is becoming the first impression for executive-vetting workflows. Unlike traditional SEO, AI reputation is shaped by which sources the AI was trained on and which it cites. Publications with structured authority (Wikipedia, major newspapers, LinkedIn, Crunchbase, government registries) carry disproportionate weight. AI-readable files (llms.txt, structured data, schema.org) help the AI understand and cite a subject correctly. Ongoing AI-reputation work involves monitoring how each major AI engine summarises a subject, identifying factual errors or framing weaknesses, and shipping content that the next training run will absorb to correct the summary.

In practice

An executive asks ChatGPT 'who is [name]?' before a board meeting and receives an inaccurate summary citing a 5-year-old controversy. Reputation work involves correcting the source content, getting Wikipedia updated, and waiting for the next AI training run.
A founder's company is summarised by Perplexity using only their press release page. Adding an llms-full.txt file and rich Organization schema gives Perplexity richer context for the next query.

Also known as

GEO · generative engine reputation · LLM reputation

AI Reputation

In practice

Related terms

Online Reputation

GEO (Generative Engine Optimisation)

Schema Markup

llms.txt