How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Online Reputation

Online Reputation

The aggregate impression of a person, brand, or institution generated by every public-facing digital surface — search results, social media, press coverage, Wikipedia, AI summaries, and review sites.

Full Definition

Online reputation is what someone learns when they Google a name. In the modern era it also includes what AI assistants (ChatGPT, Claude, Perplexity, Gemini) say when asked about a subject — increasingly, that AI summary is the first impression for high-stakes introductions like investor due diligence, deal vetting, and board appointments. The core surfaces are: page-one search results, the Knowledge Panel (when one exists), Wikipedia, the LinkedIn profile, the first three social-media accounts found, the first five news mentions, and the AI Overview / AI assistant summary. Each is independently managed in a serious reputation strategy. Modern reputation work also includes "AI reputation" — ensuring that an AI engine asked "who is X?" returns a factually accurate, contextually flattering answer based on the sources the engine has trained on.

In practice

A founder's Google Knowledge Panel pulls from Wikipedia, Crunchbase, and their LinkedIn — all three are actively maintained as canonical sources of truth.
When ChatGPT is asked 'who is [client name]?', it returns the same three career highlights every time because those facts are reinforced across press, owned media, and structured-data citations.

Also known as

digital reputation · online presence · search reputation

Online Reputation

In practice

Related terms

Reputation Management

Suppression SEO

AI Reputation