How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Reputation Management

Reputation Management

The long-term practice of shaping how a person, brand, or institution is perceived across all public surfaces — before, during, and after specific incidents.

Full Definition

Reputation management is the strategic, ongoing work of architecting public perception. Unlike crisis management, which is incident-driven, reputation management is a continuous discipline: monitoring sentiment across press, social, and search; pre-positioning narratives before they're needed; building the relationships that pay off when a crisis arrives. For executives and public figures, reputation management is a defensive moat. It includes: search-result control on the first page of Google for the subject's name, a coherent public-facing biography across owned media, proactive press placements that build a counter-narrative ready to deploy, and a network of credible third-party voices willing to speak on the record when needed.

In practice

A CEO's first-page Google results for their name show only positive, owned, or neutral coverage — every result was strategically placed across two years.
An UHNW family-office principal has zero public profile by design, with every old reference suppressed and search engines surfacing only their official entities.

Also known as

online reputation management · ORM · reputation architecture

Reputation Management

In practice

Related terms

Narrative Control

Crisis Management

Online Reputation

Suppression SEO