How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Narrative Control

Narrative Control

The strategic discipline of shaping how a story about a person, brand, or company is told across press, social media, search results, and influencer channels — particularly during a crisis.

Full Definition

Narrative control is the practice of coordinating every public touchpoint — journalist relationships, owned-media placements, social-platform messaging, search-result curation, and influencer activation — so that the dominant story being told about a subject aligns with their factual position and strategic interest. It is the offensive twin of "crisis management" (which is reactive). True narrative control is proactive, multi-channel, and coordinated by a single owner so that no fragment of the story drifts. In modern crises, traditional PR alone fails because the story now spreads across platforms an agency has no relationship with — TikTok creators, Telegram channels, Reddit threads, AI-generated summaries. Narrative control treats those surfaces as strategic targets, not afterthoughts.

In practice

After a CEO's leaked email, the firm's spokesperson issues a tightly-coordinated statement to Bloomberg, the same talking points run on the company's owned media, and three industry-respected commentators publish op-eds reframing the issue within 48 hours.
A celebrity's surprise appearance on a friendly podcast 24 hours before a hostile profile drops, redirecting the dominant headline toward the celebrity's own framing.

Also known as

narrative architecture · story control · narrative direction

Narrative Control

In practice

Related terms

Crisis Management

Reputation Management

Suppression SEO