How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Crisis Management

Crisis Management

The discipline of containing reputational damage in the first hours and days of a high-stakes incident — through coordinated press, legal, social, and stakeholder action.

Full Definition

Crisis management is the time-sensitive subset of reputation work activated when a specific incident threatens an individual, brand, or institution's public standing. The core job is containment: stopping the spread, controlling the messaging window, protecting legal posture, and stabilising stakeholder confidence — all inside the first 24-72 hours, when a public narrative is most malleable. Effective crisis management is distinct from PR. PR builds reputation over months; crisis management fights for it in hours. The skill set overlaps with media strategy but adds: legal-aligned messaging, security-aware coordination (when threats are physical), platform takedown protocols, and quiet negotiation with publishers and editors.

In practice

Within the first hour of a viral video, the strategist verifies facts, brief the legal team, draft three response variants tested against the legal posture, and chooses the message that protects the client's defamation case while neutralising the social cycle.
A celebrity arrest is contained by coordinating a public statement, a legal injunction against specific outlets, and a friendly long-form interview — all sequenced inside 48 hours.

Also known as

crisis communications · crisis PR · rapid response

Crisis Management

In practice

Related terms

Narrative Control

Containment

Viral Pile-On

Reputation Management