How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Containment

Containment

The first phase of a crisis response — slowing the spread of an incident before it reaches saturation across press, social, and search.

Full Definition

Containment is the immediate, time-pressured phase of crisis management focused on stopping the bleeding. It happens before narrative work, before legal posture is fully known, before stakeholders have been briefed — sometimes within minutes of a story breaking. The goal is to buy time and shape the conditions under which the next 24-72 hours will play out. Effective containment includes: rapid fact verification, immediate legal coordination, strategic press silence (or strategic statement, depending on the case), platform escalation contacts (publisher relationships activated), and stakeholder pre-briefing so that the people who matter — investors, partners, family, board — hear from the client before they hear from the press. The strategist's first hour is the most leveraged in the entire engagement.

In practice

Within 90 minutes of a story breaking, the strategist has spoken with the client, the legal team, the affected platform's policy contact, and a friendly editor at the lead publishing outlet — all before any public response is issued.
A photo leak is contained by speaking directly with the publisher who is preparing to run it, exchanging exclusive context for a delay, and using that delay to coordinate the client's own response.

Also known as

damage control · crisis containment · first-hour response

Containment

In practice

Related terms

Crisis Management

Narrative Control

Rapid Response