How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Schema Markup

Schema Markup

Structured-data tags (typically JSON-LD) embedded on web pages that tell Google and AI engines what the page is about — used heavily in reputation work to control how a subject is summarised.

Full Definition

Schema markup is a vocabulary (defined at schema.org) used to annotate web pages with machine-readable metadata. It tells search engines and AI systems exactly what a page is about: who the subject is (Person), what the organisation does (Organization, ProfessionalService), what services it offers (Service, Offer), and how to cite it. In reputation and AI-search optimisation, schema markup is the difference between a page being correctly understood and being misinterpreted. A "Person" schema with correct sameAs links (Wikipedia, Wikidata, LinkedIn) lets AI engines verify identity. A "VideoObject" schema lets a case-study clip appear in Google Video search. A "FAQPage" schema gets a brand's answers cited in AI Overviews. Modern reputation work treats structured data as a first-class deliverable — every canonical surface a subject controls ships with rich, valid schema.

In practice

An executive's company page has full Organization + Person + LocalBusiness schema; Google's Knowledge Panel pulls clean facts directly from the page.
A case-study video grid uses VideoObject ItemList schema; the videos appear in Google Video Search and Perplexity uses them as citations.

Also known as

structured data · JSON-LD · schema.org

Schema Markup

In practice

Related terms

Online Reputation

AI Reputation

GEO (Generative Engine Optimisation)