How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Family Office Protection

Family Office Protection

Reputation, security, and information-management services tailored to ultra-high-net-worth families — protecting principals, heirs, and their portfolio entities together.

Full Definition

Family office protection is the discipline of building and defending the public information posture of an UHNW family across all surfaces — search results, press, social media, Wikipedia, AI summaries — including not just the principal but spouses, heirs, employees, and the entities they own. The work is distinct from celebrity reputation in three ways: (1) the goal is usually invisibility, not amplification; (2) the family's risk surface includes their portfolio companies, their charitable foundations, and their staff; and (3) there is rarely a single PR contact — coordination flows through a CEO of the family office or general counsel. Standard deliverables include: a documented public-presence baseline, suppression of old or unwanted public records, monitoring of social conversations about family members, proactive reputation work for any family member who chooses to be visible, and rapid- response protocol for any crisis that touches the family or its entities.

In practice

A family office's principal has zero first-page Google results — they have been actively suppressed; their portfolio companies have rich, positive reputations independently maintained.
An heir's social-media account is breached and used to post offensive content; rapid response coordinates platform recovery, legal action against the attacker, and a controlled disclosure to the family's key institutional partners.

Also known as

UHNW reputation management · principal protection

Family Office Protection

In practice

Related terms

Online Reputation

Crisis Management

Physical Security Coordination