How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Deepfake

Deepfake

AI-generated synthetic media (video, image, or audio) designed to depict a real person saying or doing something they did not.

Full Definition

A deepfake is media generated or substantially altered by AI to portray a real person fabricating an event. Modern deepfakes — generated by diffusion models and audio-cloning systems — are now capable of producing minutes of convincing video from a few seconds of training material scraped from a podcast or interview. As of 2025 they are a routine attack vector against public figures and executives. Deepfake-driven crises require a specialised response: authentication of the original genuine source material, coordinated takedown across the platforms hosting the fake, public statements that establish the timeline and context, and — increasingly — proactive deployment of provenance signals (C2PA content credentials, watermarks) on the subject's real media so future fakes are easier to debunk. Pre-emptive deepfake defence — getting ahead of synthetic media that hasn't been made yet — is now part of standard reputation work for high-net-worth individuals.

In practice

A doctored video of a CEO appears on Telegram showing them announcing a merger that doesn't exist; the stock moves before the fake is taken down.
An AI-generated voice clip of a celebrity is shared on TikTok appearing to say something racist; response involves audio-forensic analysis, public denial, and platform escalation across 15 services.

Also known as

synthetic media · AI-generated impersonation · video forgery

Deepfake

In practice

Related terms

Crisis Management

Narrative Control

AI Reputation