How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · IndexNow

IndexNow

An open protocol, supported by Bing, Yandex and others, that lets a website notify search engines instantly when content changes — eliminating the wait for a crawl.

Full Definition

IndexNow is a simple HTTP-based protocol launched by Microsoft and Yandex in 2021 that lets publishers ping participating search engines the moment a URL is created or updated. The publisher hosts a key file at the root of their domain, then POSTs URLs to a single IndexNow endpoint; the engines re-crawl those URLs typically within minutes. IndexNow is not yet adopted by Google, but it is by Bing — which means content shows up in Bing search, Microsoft Copilot, Yahoo, DuckDuckGo Instant Answers, and other Bing-fed surfaces almost immediately. For high-stakes new content (a press release, a crisis statement, a corrected biography) this can be the difference between hours of stale results and instant updates. Implementation is trivial: a key file in /public, an authenticated endpoint that submits URLs, and (ideally) a deploy hook that calls the endpoint on every release.

In practice

A company corrects an inaccurate biography page and pings IndexNow; Bing's crawler updates the result within 15 minutes, and Microsoft Copilot's answer to 'who is the CEO of X' reflects the correction by the next query.
A crisis-response statement goes live on the company's newsroom; IndexNow ensures the statement is searchable on Bing within minutes, ahead of any hostile coverage being indexed.

Also known as

push indexing · instant indexing protocol

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