How fast can your team respond once I contact you?

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Is my situation kept fully confidential, even during intake?

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

How do you work with my existing legal counsel during a crisis?

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

What happens if the crisis is already going viral before I reach out?

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Do you handle both online attacks and traditional media?

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

Can you remove or suppress negative content once it spreads?

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

What level of direct involvement does Sheeraz Hasan provide?

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

Do you take on every client or is there a vetting process?

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

What if my case involves sensitive personal issues or legal exposure?

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

How do you protect my family or company from future incidents?

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Can you coordinate with security teams if there is a physical threat?

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.

Glossary · Controlled Leak

Controlled Leak

The strategic release of information to a chosen journalist or platform on terms that benefit the subject — typically to pre-empt a hostile leak.

Full Definition

A controlled leak is a deliberate disclosure of sensitive information through a sympathetic or neutral channel. It's used when (a) the information is going to come out anyway, (b) waiting will let a hostile party shape the framing first, and (c) the subject can choose the moment, the recipient, and the surrounding context. The mechanics matter: which journalist (their style, audience, track record), which publication (its political and tonal slant), what timing (relative to other news that day), what context (what other stories the subject's team plants nearby to shape interpretation), and what's held back for a follow-up exclusive. Controlled leaks are ethically complex. Done well they protect subjects from worse narratives. Done badly they damage trust with journalists and create ammunition for critics. The strategist's job is to know when each applies.

In practice

A founder's resignation is going to leak; the strategist offers the story exclusively to a friendly business-focused outlet at 6 am the morning before the board meeting, with a positive succession framing.
Knowing a regulatory action is forthcoming, the company offers exclusive context to a single trusted reporter, allowing them to publish a measured story instead of a sensational one.

Also known as

managed disclosure · strategic leak · pre-emptive disclosure

Related terms

Narrative Control

The strategic discipline of shaping how a story about a person, brand, or company is told across press, social media, search results, and in…

Crisis Management

The discipline of containing reputational damage in the first hours and days of a high-stakes incident — through coordinated press, legal, s…