Proof · 9 min read
Anonymised Case Studies
Five representative engagements — details blurred, outcomes real.
Case 1 — Activist short-seller hit piece
Context: Mid-cap CEO, pre-earnings.
Event: Coordinated short-seller report dropped 48 hours before earnings call.
Response: Legal-approved counter-narrative; WSJ exclusive placed 12 hours post-report.
Outcome: Stock impact contained to –2% vs. projected –15%.
Case 2 — A-list leaked content
Context: A-list entertainment figure.
Event: Private content leaked, 50M impressions in six hours.
Response: Platform escalations + legal takedowns + reframed narrative in three tabloid placements.
Outcome: Top organic lift removed within 24h; brand partnerships preserved.
Case 3 — Founder ex-cofounder lawsuit
Context: Series C SaaS founder.
Event: Ex-cofounder filed suit designed to leak during diligence window.
Response: Pre-drafted narrative; reporter pre-briefings; legal posture embedded in PR posture.
Outcome: Funding round closed at target valuation.
Case 4 — Crypto exchange FUD campaign
Context: Top-5 exchange.
Event: Coordinated crypto-Twitter FUD campaign attributed to a competitor.
Response: Forensic attribution; legal threat where warranted; community-facing counter-narrative.
Outcome: Campaign collapsed within 72 hours; withdrawals normalised.
Case 5 — UHNW heir social-media controversy
Context: Next-gen heir of UHNW family.
Event: Viral video with misleading context threatened family brand reputation.
Response: Platform removals + context placements + quiet direct engagement with affected communities.
Outcome: Contained without public acknowledgement; sentiment restored in six weeks.
Work this maps to
Crisis Management
Rapid-response crisis containment, narrative control, and stabilisation
Celebrity Crisis
Built on 25 years managing A-list celebrity narratives
Investor-Facing Risk
Protect the story investors hear — before, during, and after transactions
Digital Forensics
Trace sources, actors, and coordinated campaigns behind the attack